This project was a quick Phase I only ideation project for a local SoCal company wanting to refresh their snorkel fins in an eye popping modern way.
Project Overview
-Needs to be refined, not overly designed, simple and high-end
-Design will be transferred into 3 Adult sizes
-Needs be open heel design
-Needs to have adjustable strap with unique clasping mechanism
-Design of strap should explore grasping area for user to pull on and off of heel
-Duel Injection Molded process to be used with rigid plastic and soft flexible elastomer material
as a basis for fin bending/propulsion
-Area of importance - strap adjustment, strap side clipping mechanism, strong spline in
conjunction with softer elastomer material
-Look at Style/ Fit, Graphic Design, Pattern of Visual POP of Mares fins
-Look at texture on bottom of fin for standing on slippery surfaces
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