I had an amazing time creating the initial concepts for the 2014 holiday campaign. I pushed heavily the winter scene and the creation of a tranquil art piece to show that WD is not an old or safe company. We are different and modern. We are forward thinking and artistic.
The above image was the safe approach that marketing took.
Our featured products on a winter themed mantel.
Below is the final round of copy updates.
All layouts were composited together in Photoshop from stock photography, downloaded cones and orbs, created shelving, and my previously rendered asset collection of our featured products
Ryan
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