Ideation for a quick campaign and product giveaway that would launch at or around the same time at the movie Sex Tape - 2014. This also gave us a chance to talk about the My Cloud and why having a "Personal Cloud" in your home is different than other "Cloud Services", which essentially is a hard drive on someone else's computer.
Folder Concept uses a printed cardboard box with aged wood, locks, and confidential folders used. The top folder includes personal and embarrassing photos that will be used in the social aspect of this campaign.
Book Concept plays on the the statement: My Career is an open book, but my life is not.
Paper Concept uses the visual structure of the Pelican Hard Case products, but modeled out of paper pulp. Inside graphic shows user how the can use the My Cloud via pictorials.
Ryan
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