When the WD My Cloud went on sale, the first feedback from buyers was that they didn't know what to do with it. How could they get the most our of this product? What do I do with this cloud based device? When asked by the Senior VP of Marketing to explore endcap ideas, below are the visual stories that I created.
Phase I - The data inside
The below exploration shows perspective buyers exactly what can be saved to this device. The messaging does not just say 100,000 songs, but gives a visual of CD cases and a cluttered space. Organize your life...
Save everything (songs - movies - documents - pictures)
Access anywhere
Phase II
This approach takes on the access anywhere education approach. I tell the story of the My Cloud being in one central location (Your Home) and all members of the family can access it at the same time for different activities.
Different Project The new My Cloud HOME endcap concept. An in your face approach where the design of the unit is put into the forefront and the enlarged view highlights its simplicity and beauty.
Ryan
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