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WD sales experience

  • Writer: Ryan Redenbaugh
    Ryan Redenbaugh
  • Oct 16, 2014
  • 1 min read

Updated: Apr 23, 2019

A collaboration with marcom managers to show the WD world wide sales force our internal design process are demonstrate how quickly and efficiently we can create and post assets. This was for the World Wide Sales Conference 2014 where we broke attendees into groups and helped them develop a campaign (in real time) with 2 pre-created fictitious futuristic products and posted them within minutes on a projected screen. The collaboration happened between the design team located in Irvine, CA and sales groups located in Vegas.



I created the 2 ideas, design, 3D modeled them, rendered them, composited the scenes, and created the PNG assets library for the design team creating the on the fly campaigns. This was a 2 day project.


Mindmeld was a helmet interface that transferred My Passport data/memories directly into into your mind.


Remote RC was a mobile parrot drone that shadowed its user providing secure data transfer as an alternative to cloud storage.


My 5 minutes of thumbnails before I had to jump into 3D

PNG assets

Composited images


Ryan

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ABOUT RYAN

Being a Designer, I believe in exploring ideas from scratch – “from cardboard” if necessary. The mistakes made and thus the lessons learned from the rough first tries only builds knowledge from these trial and errors. I believe and thrive in the live / learn by doing process.

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