This post shows a history of endcap exploration and presentation style. Like always, I am not a production artist (just slapping...

Building wraps are just what they sound like. They are giant almost billboard-like advertisements that are attached to buildings in order...

The sport of professional wrestling represents a unique strain of resilience that’s integral to the Mexican-American experience, and it...

Ready to battle wherever you are. Below is an image that I created that sparked the start of a gamer campaign. I was inspired by family...

This was a campaign that I pitched to be used for social media or for a larger vision. The NEW My Passport design comes in many eye...

This was a pitch for social that I came up with to pair actual Amazon Customer reviews with a scene that reflects their story while...

Animatied gif concepts for the new 2016 My Passport to push creative types to save their files on our drives. The grooves in the shell...

Below is a quick ideation phase exploring digital IMD hard drive covers for the 2016 Chinese New Year. WD currently offers solid red My...

I had an amazing time creating the initial concepts for the 2014 holiday campaign. I pushed heavily the winter scene and the creation of...

A collaboration with marcom managers to show the WD world wide sales force our internal design process are demonstrate how quickly and...

Ideation for a quick campaign and product giveaway that would launch at or around the same time at the movie Sex Tape - 2014. This also...

Created a fun and interactive art project for customers who own a bland office server (placed in a back corner) that is out of sight out...

When the WD My Cloud went on sale, the first feedback from buyers was that they didn't know what to do with it. How could they get the...